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This workshop, titled "True Profit Narrative" was made by HVG Media's founder, Damodar Aros, for an exclusive Google event, called "Accelerate", an event hosted for the most advanced marketing talent in Europe.
Learn from
Google's Elite
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Damodar Aros Mardones
CEO @ HVG Media
Former Agency Manager @ Google
"This Masterclass is perfect for any eCommerce owner that is looking to grow the profit of their business sustainably."
Most companies that are doing Paid Media buying are currently optimizing towards Revenue & ROAS.
BUT the leaders that are ahead of the curve, are optimizing towards Profit, directly in these platforms:
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Roadmap To Multiply Your Profit
During the session you will learn:
1
Financial Set Up For Scaling From a Digital Marketing Perspective
Understand how to measure and set up your financial plan to suit a scalable marketing KPI based on your profit.
2
How To Move Away From Marketing KPIs Like ROAS
ROAS and CoS are the most common KPIs marketing teams are optimizing towards in the platforms.
But they are not the best ones for scaling. We walk you through new KPIs that are based on your finances and will allow you to scale while being profitable.
3
How To Implement The Strategy
We will walk through how it technically works, how to optimize for it in the platforms and the results it can bring your business.
It Really Performs
The 47% Marketing Investment That Drove 57% EBITDA Growth: An eCommerce Transformation
Read how the HVG consultants implemented changes in just 6 month that led to the company going from a declining EBITDA to a stunning 57% increase on the year with a 31.5% revenue growth. A mid-sized e-commerce company specializing in health foods & nutrition struggled with stabilizing monthly transaction and were only focusing on Google Ads.
Who Should Register
This Workshop is designed for eCommerce owners that want to go beyond 100K $/€ in Revenue per month, and want to grow to a Yearly Revenue of 10 Million $/€ or more.
Starting Point
Current: Unstable
Goal: >150k/month
Growth Point
Current: >150k/month
Goal: >300k/month
Scaling Point
Current: >300k/month
Goal: 500k/month
“Working with HVG was the turning point for our eCommerce business. Their holistic growth advice, data-driven approach to marketing spend and profitability transformed a challenging situation into a thriving growth story. The positive shift in both our bottom line and team confidence speaks volumes.”
CEO & Marketing Team @Natessen
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