Blogs

Demystifying Google's UCP Source . If you work with eCommerce on Google Ads, you HAVE to learn about this new term, UCP. Stick around until the end, because we’re breaking it down. Let’s go!  We’ve all made the joke “Google search will never change”. Guess what, it just did, and you better be ready. I’ve even predicted on my podcast that the future doesn’t need website frontends, well that future is closer than ever. As you know when buying Google Ads clicks, Google’s ONLY jo

The intricate dynamics of the modern business world Our guest, Benjamin Hyneck , an industry pioneer, and former manager at Google,...

A sit-down with THE Danish PPC Pioneer Andrew Lolk , an icon in PPC digital marketing and the brains behind Savvy Revenue , to share his...

From Humble Beginnings to Global Horizons: How Digimii is Redefining Digital Marketing In a world where digital marketing is evolving at...

Navigating the Entrepreneurial Seas: From College Buddies to Global Business Leaders In a world where traditional career paths often seem...

In a revealing strategic dialogue between HVG's CMO Malick Jarboh and NinePine founders Benjamin Lau and Kousha Torabi , we uncover...

Ex-TikTok employee revelas the secret behind performance driving and winning content creation on TikTok advertising

CEO of ProfitMetrics & HVG's CMO examine why marketing leaders who continue to optimize for ROAS are leaving significant value on the table.

Ex-Google Employee reveals how to unlock the potential of paid YouTube advertising and content creation frameworks